Pinkie’s Realm

I’ve already read about the beneficial qualities that blogs have regarding business in Kline and Burstein’s Blog!, so the article “Blogs will Change your Business” by Stephen Baker and Heather Green (also featured in Blog!) didn’t come as a huge shock. I can’t exactly argue which is more important…the impact of blogging on business, or on communication. Clearly they were originally intended for communication and not just for profiting businesses. Therefore I can’t say I exactly think one is more important the other. For those in the business world, blogs are simply essential to successfully hear the voice of their customers and advertise their products…but isn’t that in a sense communication? Blogs are a way in which people transmit information to one another, no matter what form that may take. Baker and Green even admit in their essay, “they’re simply the most explosive outbreak in the information world since the internet itself.” They certainly have a good understanding of blogs, and those who use them. They also don’t seem to try to convince the readers that blogging is the only means of improving their company or that blogs are only good for business-relations. They simply bring up the now well-known and accepted point that blogging a must-have for every modern business.