Bloggers Paradise

After reading David Kline’s essay, ”The Voice of the Customer” I found it fascinating that blogging really can have a huge effect on the businesses success and failure. One thing that was brought to my attention that I hadn’t realized before was that some businesses post fake blogs and stories about their product to try to get more people to use or buy this product. While looking around my room and choosing a product that I use often Crest White Strips it made me interested and wonder what they have to say about their product. Especially with the catchy phrase, “Crest White Strips a part of the crest dental plan, healthy, beautiful smiles for life.” So after visiting their main website, http://www.whitestrips.com/en_US/home.jsp and clicking on the heading success stories. It made me wonder if they posted any negative stories with all of the good ones. Obviously, you would think to yourself why would they? and it is true all of the posts are shown with people who have the perfect whitest teeth, and talk about the confidence and life changing results of this product. From my experience I have had very good results and continue to use this product. I would definitely recommend Crest White Strips to friends and family, and feel that overall I would write my own success story if I could.